ALPHA DRIVE | Alpha Drive Becomes Together for Safer Roads Associate Member
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Alpha Drive Becomes Together for Safer Roads Associate Member

Alpha Drive has joined Together for Safer Roads (TSR) as an Associate Member with Alpha Drive’s CEO, Heidi Hysell serving as an Advisor for TSR’s Innovation Ecosystem Initiative.

Help companies and entrepreneurs not only adapt to – but thrive in – the evolving mobility landscape. In her role as Advisor to TSR’s Innovation Ecosystem Initiative, Hysell is helping TSR bring stakeholders together to foster cross-sector discussion that can accelerate mobility innovation while ensuring road safety.

Hysell brings more than 15 years of experience in technical innovation and 6 years of experience as an entrepreneur. Hysell has dedicated her efforts on building trust and safety within the field of AI, initially focusing on the future and autonomous mobility.

Hysell previously led technology and innovation teams within large corporations and early-stage companies. From CNN to Samsung, her experience has given her insights into a variety of industries.

Through the collaboration with Hysell, TSR will grow its entrepreneurial-based work, including:

  • Advancing TSR’s Global Entrepreneur Program (GEP), which early-stage companies and TSR member companies work together to reimagine solutions that reduce crashes and fatalities on the world’s roads.
  • Helping identify and understand the stakeholders who make up the Road Safety Innovation Ecosystem.

Hysell and TSR are currently in the process of outlining the motivations, goals, and priorities of the key stakeholder personas in the Road Safety Innovation Ecosystem – Primary Road Safety Beneficiaries and Road Safety Ecosystem Enablers – to ultimately discover ways in which we can help them achieve safer roads.


About Alpha Drive
As the mobility landscape shifts and autonomous mobility comes closer to consumers, gaining an understanding of its effects across varying environments is imperative. To move mobility forward safely, Alpha Drive provides tools that enable the validation of autonomous vehicle AI.

About Together for Safer Roads
Together for Safer Roads (TSR) is an innovative coalition that brings together global private sector companies, across industries, to collaborate on improving road safety and reducing deaths and injuries from road traffic crashes globally. TSR’s current members include AB InBev, AIG, AT&T, Republic Services, CalAmp, Ericsson, Geotab, GM, iHeartMedia, Lyft, Octo Telematics, PepsiCo, Republic Services, UPS, Walmart, Alpha Drive, HAAS Alert, Ouster, and Zendrive. Learn more at


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